BizNet OnLine Magazine, Would You Believe In A Referral From An Organization Is It A Trade Show Or A NetWorking Event?

Is It A Trade Show Or A NetWorking Event?

This is a tuff time of year for us poor BizNet Folks. Lots of really big and can't miss trade shows going on. It starts with Comdex in November and ends with the Auto show here in Los Angeles in early January. Roughly 7 shows in 8 weeks, in only two cities.

So, are these really Trade Shows, or NetWorking events? If your smart you know everything (almost) is a NetWorking Event. Everything that applies to a NetWorking Event, should be used at a Trade Show Event.

Some of the big things to remember:

Look Then In The Eye! Do not look around the room, at other people, or ah.. how do I say this.... at their chest (Believe me woman really don't like it).
Find Out About The Other Person. It's not what you do. It is how "what you do" relates to what they do.
Act Appropriately! Don't show up drunk, overly tiered or late. Don't just talk to people you know and ignore all others.
Dress Professionally. Don't show up looking like a street person. Looks and first impressions matter.
Talk With A Smile In Your Voice. If your having a bad day, don't show it.
Don't Say "You Know".... Be carefully of not only what you say but how you say it.
Use The Persons Name. Hay, everyone is wearing a name tag. Look at and use the persons name.
Make Sure It Is Clear What You Do. Don't make folks go on a treasure hunt just to figure out what you do. If someone is looking to connect with a company that does what you do, the need to see what you do!
Breath Mints!

If you pay attention to the above you will be amazed at the results. Lets face it, it is always nice to talk to a professional sounding person. Someone that sounds like they care about what you do, and talks to you instead of at you Someone who does not look they have something to hide, wants to be someplace else or does not seem to know what they do. Someone that does not have dragon breath.

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