Get A Lock On Your Identity.
If They Want It, They Will Take It… But Don’t Make It Easy!

I’m sure you have seen the commercials of the guy saying that, that was his real Social Security number on the side of the truck.  He then went on to talk about LifeLock, and their ID Theft protection service.

Well there is a reason BizNet OnLine Magazine has not talked about LifeLock till now.  In the beginning LifeLock  promised complete protection from ID theft.

Let me repeat that, Complete Protection…  Let me tell you, there is no such thing as complete protection!  You can get extreme protection, or incredible protection, but not complete.  Let me give you an example.  Do you think the Secret Service provides complete protection to the president?  If your answer is yes, then explain to me if it is so complete, how have presidents been shot?

I hope you see my point, there is no such thing as complete protection.  You can make it very difficult.  Even almost imposable… But there is always a chance.

So, we simply have never liked LifeLocks claim of complete protection.

So what has changed?  Well in March of 2010, the FTC and LifeLock settled a claim in reference to that complete protection issue.  You can see it here:

Yes, LifeLock paid 11 Million to settle the matter.  Now that is the bad news.  The good news is LifeLock has actually gotten better then it was.  Keep in mind nothing is fool-proof or can’t be beat, but LifeLock has gotten better.  You can check out their service for yourself at:

If you want to save your money and take steps to protect you credit yourself, then check out these recommendations from the FTC


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Last modified: October 26, 2010