Keeping In Touch With Your Customers… |
If your idea of keeping in touch with your customers is:
Sending A Monthly Bill.
Answering the phone when THEY call.
Then you need to read this article.
Look, keeping in touch with your customers, is about the
only way to make sure they STAY your customers.
If you are the type that only talks to your customers when
there is a problem, then to keep your customers you now have to make them happy,
and prove you care.
But if you talk to your customers all the time by calling
just to say hi! Or call to just ask, “How are we doing?” “ Are we meeting
your needs?” Your customers already know you care.
You can do more than just call. In the area, drop by. Say
hi!
The idea behind saying hi, is nothing new.
It’s one of the first things you learn in doing route sales.
You work your route by stopping by folks and saying hi.
You then try to make that sale.
If you’re in business you’re in sales.
And sales is all about talking to your customers.
Throw in a little marketing, and research and you get valuable
information.
Information? Hey, by asking two simple questions you can get a lot of information. Two questions?
Yep!
These two:
How Are We Doing?
Is There Anything We Can Do For You That We Are Not Doing
Now?
The above questions can be a gold mine.
Not only in the way they help build your relationship with your client,
but in increased sales, and the possibility of finding out that you need to
expand your range of products or services.
So stop reading this article and go call a customer.
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Copyright © 1997 ~BizNet OnLine Magazine
Last modified: November 08, 2002