The Marketing Guy.
By: Craig Valine
craig@biznetonline.com
For January 1998

DO YOU REALLY KNOW WHO YOUR CUSTOMERS ARE AND WHAT THEY WANT?

IT'S FUNNY, BUT MOST BUSINESS OWNERS DON'T HAVE A CLUE!

Over 90 percent of the businesses out there rarely make any attempt to determine who their market is, and what their market's desires, needs, wants, and passions are.

This is a huge mistake.

The successful marketers can tell you precisely who they're marketing to, and what their prospects and customers want in a product or service. They can tell you the age of their best prospect, who this person is, where this person is, educational and income levels and other critical information. You must know who, then you can find out the "why".

Why does your customer buy from you? What do your customers want or need most in the products or services you offer? You need to probe and discover what the "why" is so that you can focus your marketing efforts to show your prospects you can meet the "why" in the most satisfactory fashion.

Think about it...How can you expect to adequately fill someone's needs if you never take the time to get involved and understand them? Yet few companies ever bother to seek to meet their customers' needs.

Companies that are a success with their marketing understand their customers' needs and attempt to satisfy those needs better than the competition.

If you want to own your market, find out what your customers real wants are. Discover their desires. Search out their passions and needs. Once you have this information you will be armed to corner your market.

If you would like to know more about how to market your business effectively, e-mail the "Marketing Guy" at marketingguy@biznetonline.com


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Last modified: November 08, 2002